Copywriter at Lento Agency
Opinion
+1
/
Dec 12, 2025
What happens when brands stop treating merchandise as "stuff with a logo" and start engineering products people actually keep
Dec 5, 2025
Why the music playing in your store right now is either making you money or losing it—and you probably don't even know which.
Oct 23, 2025
After eight years with traditional healers, here's what the wellness industry doesn't understand about transformation.
Deep Dive
Oct 16, 2025
What really triggers engagement today and how creatives can design for feeling, not addiction.
Culture
Jul 3, 2025
From three-hour ceremonies to wartime resilience: lessons from coffee's birthplace
Jun 26, 2025
The storytelling formula that created 70 million fans who don't watch races
Jun 12, 2025
How sweaty strangers are schooling million-dollar brands on community building
May 29, 2025
The difference between brands that belong and brands that get called out.
May 22, 2025
A personal story and a conversation with a Shaman about healing, work, and what came after.
Apr 23, 2025
What tattoos reveal about identity and how brands can leave a mark that lasts.
Apr 16, 2025
How slowing down and breathing better can sharpen your mind and unlock fresh ideas.
