Advertise with Brand Matters
Go-to weekly read for the people building brands that actually stand for something.
What started as a passion project from Lento Agency has grown into a thriving community of founders, strategists, and creative leaders who refuse to let their work blend into the background.
If you want to reach the brand-building world, this is where you need to be. Our audience doesn't just open emails and move on—they read, engage, and act. Because they trust us to bring them the work, ideas, and people that actually matter.
We're not a faceless media brand churning out content for algorithms. We're a team of brand builders and creatives who live this stuff every day. We travel, we create, we interview the people doing the best work in the industry. That means your message doesn't just gain reach—it earns attention from an audience that's genuinely paying attention. For information get in touch with [email protected].
By the Numbers
Subscribers
61,843
Open Rates
37.31%
Click through rate
1.85%
US Readers
90%
By the Numbers
Subscribers
61,843
Open Rates
37.31%
Click through rate
1.85%
US Readers
90%
Why Brand Matters?
Engaged audience, not passive scrollers: 37% open rate means our readers actually want to hear from us. They're actively looking for sharp strategy, standout work, and new ideas.
Editorial quality, not ad clutter: We don't spam our audience with banner ads. Your sponsorship is integrated into the content in a way that resonates and drives action.
Growing fast, still accessible: We're early enough that you can lock in founder rates, but established enough to deliver real reach and engagement.
Built by brand people, for brand people: Brand Matters is published by Lento Agency—a global creative agency. We understand branding, and we know how to tell your story the right way.
Brand Matters reaches thousands of brand builders every week
Type of positions:
- Founders & CEOs building brands from scratch
- Brand Strategists shaping positioning and identity
- Creative Directors leading agency and in-house teams
- Marketing Leaders driving growth at scale-ups
- Independent consultants and freelancer designers
Where they work:
- Tech startups & scale-ups
- Advertising & creative agencies
- CPG
- Health & Wellness
- Fashion
- Sport & Tourism
Sponsorship Packages
The Founder Feature
A deep-dive interview or profile featuring your story, company, and what you stand for.
What you get:
✅ 1,500-2,000 word feature in one dedicated newsletter
✅ Personal intro connecting your story to our audience
✅ Multiple links to your site, product, or resources
✅ Homepage ad spot for 1 week
Investment: Get in touch
The Headline Spot
Be the main sponsor of one edition of Brand Matters—front and center.
What you get:
✅ Logo placement at the top of the email
✅ 100-150 word sponsored feature with multiple links
✅ Prime position in the most-read section
✅ Homepage ad spotfor 1 week
Investment: Get in touch
The Evergreen Feature
Keep your brand visible with consistent presence over four consecutive weeks.
What you get:
✅ Sponsored placement in 4 newsletters
✅ 60-80 word feature in each email with multiple links
✅ Brand mention in email footer for 4 weeks
✅ Homepage ad spot for 4 weeks
Investment: Get in touch
Join 50,000+ creatives, brand strategists and CMOs from around the world
Your guide to the brands, campaigns, and creative work worth paying attention to.
Delivered every Thursday.
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