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TripAdvisor's Rebrand That Chose Humans Over Algorithms

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TripAdvisor's Rebrand That Chose Humans Over Algorithms

Most saw a design refresh. The real story is how TripAdvisor repositioned against Google, AI, and big OTAs with one strategic bet

Aug 21, 2025

Tom Mackay
Tom Mackay

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Stay ahead of the brand moves that matter.
Delivered every Thursday.

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About
Advertise
Authors

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Lento Agency
Work
Contact Us

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