About Brand Matters
Everything we do is branding.
Branding is everywhere. It’s not just in the logos, the ad campaigns, or the perfectly curated Instagram feeds. It’s in the way a city makes you feel the second you step into it. It’s in the choices we make every day, whether we realize it or not.
It’s in the music, the culture, the teams we support, the brands we rep, and the way we tell our own stories. It’s why some ideas stick and others disappear. Why some brands move people, and others feel like noise.
Every Thursday, we deliver what you need to stay ahead. Whether you're running brand for a scale-up or leading creative at an agency, you'll find something here that makes you better at what you do.
Join 50,000+ creatives, brand strategists and CMOs from around the world
Your guide to the brands, campaigns, and creative work worth paying attention to.
Delivered every Thursday.
Trusted by readers from
Great brands break formulas. We show you how.
Your weekly brief on the brands, campaigns, and ideas separating the signal from the noise.
It covers:
- Strategy and positioning that actually works
- Campaigns worth studying (and stealing from)
- The cultural shifts reshaping how brands connect
- Insights from the people doing the work
Think of it as coffee for your creative brain — sharp, useful, and designed to make you better at what you do.
The Team
Brand Matters is the online publication and newsletter of Lento Agency, — a creative hub for entrepreneurs, agency owners, creatives and marketing professionals.
