Brand Matters by Lento Agency
Everything we do is branding. Every week, we dig into the culture, creativity, and the realities of running a remote creative agency - unfiltered, insightful, and worth your time.
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The branding playbook that turned cultural values into $200M and made the world come to Puerto Rico
Rhode launched with 3 products, no retail stores, and a vibe so dialled in that e.l.f. wrote the cheque. This is how it happened.
What happens when your personality becomes your product
How a 20-year-old chaos streamer with 45 million subscribers is proving that brands need to stop renting attention and start building shows.
The game happens on one screen. The experience happens across four. Here's what that means for brands.
At 449 million subscribers and $92 million given away, Jimmy Donaldson built the most successful creator brand in history. What his rise and reckoning reveals about building brands in the attention economy.
Why audiences are choosing raw and real over perfect and produced.
After eight years with traditional healers, here's what the wellness industry doesn't understand about transformation.
What really triggers engagement today and how creatives can design for feeling, not addiction.
From boxing rings to comedy stages, Saudi Arabia is rewriting its global image - one billion-dollar event at a time.
How Serena Williams turned a weight loss confession into marketing gold
How three simple ingredients (nostalgia + novelty + psychological permission) predict collaboration success.
Stop trying to predict cultural trends. Start focusing on how you show up every single day.
The branding trap nobody talks about until your ideas start looking like everyone else's.
